Unless you're a math person, tracking podcast metrics probably seems like a daunting task, but it's an important one. If you're not tracking the correct numbers for your show, you don't have the whole picture of your impact on your audience. Of course, it can be difficult to know which numbers...

Nearly every podcast has one goal - to grow their show by increasing listenership and downloads. Our favorite way to grow your show is by getting big-name guests for interviews. Typically, people who are "known" in your industry have large audiences of their own, some of whom will become part of...

Monetization should be the goal of nearly every podcaster - even if your podcast serves a greater mission and isn't part of your business model, monetization allows you to cover the cost of producing and hosting your show. And even if your goal isn't to monetize to make a profit, the money your...

Monetization options for podcasts continue to be a hot topic in the podcasting space. And even if your goal isn't to monetize to make a profit, the money your podcast earns can be reinvested back into the show to upgrade your equipment, to learn better techniques, and to hire help on those...

As attention spans shorten and our feeds get saturated, it takes more than a static post or image to catch your audience's attention when they're scrolling. This is where audiograms shine!

Audiograms are animated snippets of your show that give your audience a quick takeaway or a sneak preview of...

As the costs for producing & publishing podcasts continue to rise, many podcasters are looking for new ways to monetize their shows. While traditional ads (or even the non-traditional ads we talked about last week!) still reign as some of the most accessible options for most podcasters,...

Podcasts appeal to so many people because they allow you to consume at your own pace. When your favorite podcaster drops a new episode, there's no need to rush to your earbuds to listen right then - that show will still be there next week or next month when you have time to invest in that...

Podcast advertising is big business, with podcast advertising dollars expected to hit $1.33 billion this year (per marketingdive.com), with some forecasts estimating we'll see $2 billion in ad spend in 2023 (per insideradio.com).

It used to be that only the biggest of players could run ads....